April 9, 2025

Personal Branding With Purpose: Jodi Brandstetter’s Return to the Portrait Studio

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Engaging personal branding portrait of a smiling blonde woman leaning on a rustic wood table, wearing a black blazer in a bright and airy Cincinnati studio with white brick walls.

When a woman steps into her power, it shows. Jodi Brandstetter is a perfect example of that. One of the earliest participants in our 40 Over 40 Portrait Project, Jodi recognized the importance of elevating women in this powerful stage of life. From the very beginning, she supported our vision. Over the years, we’ve remained connected as networking partners, and her support for the studio has never wavered.

Recently, Jodi returned for a Personal Branding session—this time with a clear focus on her professional identity and how she shows up in her business today.

A Cincinnati Woman Who Knows Her Worth

Relaxed lifestyle headshot of a professional woman with soft blonde waves, smiling while seated on a sofa near a large window. Shot with natural light in Janel Lee Photography’s Cincinnati studio.

Jodi Brandstetter is based in Loveland, just outside of Cincinnati. She’s a seasoned HR Consultant, speaker, and author with a long track record of helping small to mid-sized businesses thrive by putting people first. Her consulting business, Lean Effective Talent Strategies, provides strategic HR services to industries like science, technology, manufacturing, and engineering. Jodi’s also the author of multiple best-selling books and an advocate for HR professionals stepping into entrepreneurship.

This new photo session was about reflecting the woman she is right now. She shared, “I wanted to update my brand photos from the 40 Over 40 photos because I’ve lost some weight and wanted to ensure my brand looked like me today.”

This is what personal branding should be—aligned, intentional, and a clear representation of where you are in this moment.

What Personal Branding Photography Should Feel Like

Branding lifestyle image of a woman standing behind a wooden desk with a laptop and books, smiling and engaged. Photographed inside a modern Cincinnati studio featuring white brick walls and warm natural light.

Personal branding is more than a professional headshot. It’s about capturing the essence of who you are and what you bring to the table. For Jodi, that meant highlighting her professionalism, warmth, and dedication to her field.

She described the experience as focused, thoughtful, and fun. “The professionalism, the care, and the focus made the brand shoot a huge success in my opinion. I loved the location, my hair and makeup, and the different spots we could take the photos.”

These photos weren’t just styled for business—they were built around the real woman behind the brand. That’s what makes them powerful.

Portraits That Match the Person

Full-body branding portrait of a confident woman in a black blazer and jeans, standing with one hand on hip and leaning against a wooden pillar. Captured in Janel Lee Photography’s airy Cincinnati loft studio.

At our Cincinnati portrait studio, the goal is always to create space where your true self can be seen. Jodi came in knowing what she wanted to express, and we worked together to make sure that came through in her photos.

She shared how comfortable the process felt. “Leon and the team always make me feel beautiful and confident. They’re the best at capturing who you are.”

When asked what advice she would give her past self about personal branding photography, Jodi said simply, “Always use Leon for your photos.” That trust means everything to us.

Your Brand Deserves to Evolve, Just Like You

Personal branding photo of a woman journaling with a smile, seated cross-legged on a plush velvet sofa in a cozy studio setting with soft natural light. Taken at Janel Lee Photography in Cincinnati, Ohio.

This session reminded us that personal branding photography should evolve alongside you. Your story grows. Your look changes. Your purpose becomes more refined. Your photos should reflect that.

Many women, especially over 40, put off getting new portraits. They wait for the “perfect” time. But the truth is, you are ready now. You deserve to see yourself clearly and to present your brand with confidence.

Jodi came into this session as a woman who knows her value and is ready to show the world exactly who she is.

Be Like Jodi: Why Every Woman in Cincinnati Deserves a Portrait Studio Experience

Behind-the-scenes photo of a professional makeup artist applying finishing touches to a seated woman before a personal branding session. Taken inside Janel Lee Photography’s Cincinnati studio.

Your business, your brand, your presence—they all deserve to be seen in the best possible light. A personal branding session at our Cincinnati portrait studio is more than a photo shoot. It’s an experience designed to help you step forward with confidence and clarity.

If you’re ready to refresh your image, define your brand, and see yourself in a new way, we’d love to work with you.

👉 Book your Personal Branding session today

To learn more about Jodi and the amazing work she’s doing, visit hrcareerexpert.com or connect with her on LinkedIn.

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